One-day workshop on AI and Digital Marketing
The Electronics and Computer engineering department in association with Aarush organized a one-day workshop on AI and Digital Marketing in the college auditorium. Led by Dr. Amey Pangarkar, a TEDx speaker and marketing expert, the workshop provided students with insights into the integration of Artificial Intelligence (AI) tools in digital marketing strategies. Ms. Madhavi Nadkarni and Mr. Prasad Kulkarni supported Dr. Pangarkar in delivering the sessions.
Dr. Pangarkar began with an engaging presentation on the changing landscape of digital marketing, explaining how AI is revolutionizing the industry. He introduced key AI tools such as:
- AI-powered data analytics for marketing insights,
- Chatbots for customer engagement,
- AI-driven content creation for personalized campaigns,
- Predictive analytics to understand market trends.
Participants learned how these tools enhance digital marketing efforts, automate tasks, and improve decision-making.
A highlight of the event was an interactive competition where students applied the AI tools discussed in practical digital marketing scenarios. This hands-on exercise encouraged teams to devise innovative solutions for marketing challenges using AI. Their projects were presented to a panel of judges and evaluated on creativity, practical application, and effective use of AI technologies.
The event concluded with an awards ceremony where top-performing teams from the competition were recognized. Certificates were distributed to all participants, marking their successful completion of the workshop.
The workshop was organized by the Exactas Council of the Electronics and Computer Department. Their coordination ensured a seamless experience for attendees, fostering collaboration between students from various branches.
Participants praised the event for its practical approach and valuable insights. The interactive nature of the competition and real-world application of AI tools left students eager to incorporate their newfound skills into future projects.
