WEBINAR ON DIGITAL MARKETING
Training and Placement Cell of Padre Conceicao College of Engineering collaborated with Indian Institute of Digital Education (IIDE) to conduct a webinar on “Digitrral Marketing” for the students and faculty on 24th August 2021.
The webinar was conducted by Mr. Chintan Mehta, Strategic Alliances Associate at IIDE, Mumbai.
Digital marketing includes every marketing strategy that relies on electronic devices or the internet. It is important for students to understand the impact of digital marketing and how its role in enhancing businesses and individual profiles. It is critical to maximize digital channels like social media, email and websites, to raise awareness and connect with current and prospective customers/ stakeholders.
Examples of digital marketing include:
- Search Engine Optimization (SEO)
- Content Marketing
- Pay Per Click
- Email Marketing
- Social Media Marketing
The webinar was attended by 80 students and a few teachers. E-certificates were given to all the registered participants.Ms. Razia Sardinha, Training and Placement Officer, coordinated the session.
